“Sao Paulo’s population is growing—and so is traffic congestion. Residents of South America’s largest city take more than 43 million trips daily, nearly 30 million of which are in vehicles, mainly private cars.” With an average car commute clocking in at 1.5 hours, the anguish of congestion results in more than just road rage. It is estimated that the productivity lost to traffic congestion is equivalent to 7.8 percent of the metro area’s GDP! (www.wri.org/blog)

Ford is looking to the innovators of the world (that’s you!) to help create software solutions for what’s been nicknamed “the city of 19 million traffic jams.”

Join us and create software applications that combine the use of cars and public transportation in Sao Paolo. The city’s 19 Million residents and over 11 million annual visitors are eager to see what you’ve got in mind.

To get started, take a look at the requirements below and then zip over to the Resources page for links to Sao Paulo open data, GTFS access, and more!

Se você é residente no Brasil, por favor participe da edição dessa competição destinada apenas ao Brasil:http://saopaulo-national.challengepost.com.


This challenge is open to 

  • Individuals (who have reached the age of majority in their jurisdiction of residence at the time of entry); Teams of eligible individuals; Organizations (up to 50 employees) 
  • Organizations with over 50 employees may compete for the non-cash Large Organization Recognition Award.


Content: Submitted solutions must focus on combining the use of cars and public transportation in São Paulo City.

Solutions must include a software component such as: 

  • an SMS or text message delivery to feature phones
  • a native smartphone or tablet app (iOS, Android, Blackberry, Kindle, Windows Mobile)
  • a web app (mobile or desktop)
  • a desktop app (Windows PC, Mac Desktop)
  • software running on other hardware (including, but not exclusive to, wearable technology, open source hardware, etc.)

Language: All submission materials must be in English or, if not in English, you must provide an English translation of the demo video, text description, and testing instructions as well as all other written materials submitted. 

Supplemental Material: You must submit a demo video (hosted on YouTube, Vimeo, or Youku) that walks through the main functionality of the solution via screencast or video. You must also submit at least one image/screenshot of your working solution.

New & Existing Solutions: Solutions may be newly created or pre-existing. If you are submitting an existing solution (developed prior to this competition), your solution must include new features/functionality added after the submission period began, which specifically focus on combining the use of cars and public transportation in São Paulo. If you are entering an existing solution, you will be required to explain the new features in the submission form.

Entrant’s Personal Information: Personal Information collected from Participants is subject to Ford Motor Company’s Privacy Statement and the ChallengePost Privacy Policy.  By participating in the Competition you consent to the privacy policies.

Hackathon Sponsors


$20,000 in prizes

Grand Prize

US$10,000 cash prize

Second Prize

US$7,000 cash prize

Third Prize

US$2,500 cash prize

Popular Choice Award

US$500 cash prize

Devpost Achievements

Submitting to this hackathon could earn you:

How to enter

  1. Register to access the submission form and start your draft.
  2. Check out the Resources page for information on São Paulo’s Public Transportation data, etc.
  3. Create a working solution that meets the requirements above, a demonstration video, and some images to represent your solution.
  4. Provide a way for us to access your solution.
  5. Submit before the deadline!


Manoel Lemos

Manoel Lemos
Partner at Redpoint e.ventures

Tiago Carneiro Peixoto

Tiago Carneiro Peixoto
Team Lead at the World Bank’s Digital Engagement Unit

Alessandra Orofino

Alessandra Orofino
Executive Director and Co­founder of Our Cities, an online platform which is developing tools for civic engagement and participation in cities.

Augusto Mathias

Augusto Mathias
International Advisor National Confederation of Municipalities Brazil & S.M.A.R.T. - U.M.T.R.I. Representative for Brazil

Walter Pellizzari Jr.

Walter Pellizzari Jr.
Product Strategy Manager at Ford

Judging Criteria

  • Quality of the Idea
    Includes creativity and originality of the idea.
  • Implementation of the Idea
    Includes how well the idea was executed by the developer.
  • Potential Impact
    Includes the extent to which the solution offers the potential to improve traffic in São Paulo by combining the use of cars and public transportation in the city.

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